When building a digital marketing strategy for a product or organization, it is easy to get caught up in all of the typical outlets for advertising and product promotion. While today’s online marketing options range from search engine optimization to blogging to social media, there is one marketing strategy that is often overlooked: video marketing.
When turning to a marketing company to help you build your brand and promote your company or services, be sure to ask about options for videography. With the help of a marketing company you can determine whether a simple video or full length documentary is the right strategy for you. See how the oft forgotten marketing strategy of video can help you in the following ways.
Boost Branding Capabilities
In any good digital marketing strategy, there is a profound focus on building upon an organization’s brand. Whether an old brand needs refreshing or you are starting from scratch, videography is a great place to begin for brand promotion. Because video has been around for so long now, many people brush it off as an old marketing technique. In reality, most audiences are accustomed to video marketing and have even been conditioned to absorb information via television and movie. As you select the type of video to make, you can shape the way viewers perceive your brand by paying close attention to:
- Tone of Voice
The branding platforms for video have grown significantly in recent years with the boom in online video use via sights like YouTube, as well as popular social media outlets. Digital marketing through video allows you to disclose your values, your vision, and your mission statement in a way that is pleasant and appealing your target market.
Use a Free Video Hosting Platform for Detailed Analytic Reports
Once your marketing video has been created and edited to perfection, you have many options for posting it online or in other formats. One of the most popular options is through online video hosting platforms. YouTube, Vimeo, and Viddler are just a few of the most popular options. YouTube, for example, is the largest free video hosting service with a large range and variety of viewers. Using this free hosting platform you can post your videos free of charge and gain access to detailed analytic reports about things such as:
- Number of Views
- Number of Shares
- Viewer Demographics and Traffic Sources
- Devices Used to View
- Viewer Commentary
Unlike many other digital marketing options, video marketing allows your advertising team to gain real-time data reports regarding the success of your marketing efforts. This can be a huge advantage in revamping an old brand or trying to quickly scale marketing efforts.
Start a Conversation
One of the primary definitions of branding states that your brand is who or what your customers say you are. Different from many other digital marketing efforts you can make, marketing through videography opens up the opportunity for viewers to have a conversation. Video has a way of engaging people to the point of them being affected or wanting to share what they have seen with others. Online videos have the potential to go viral and reach the masses all while creating a big buzz about your products or services in the light you’ve chosen to put them in.
Capture Your Target Audience
Video marketing should be seen as an opportunity to connect with your target market. Gear your video towards your desired viewer by doing one or more of the following:
When looking at your options for digital marketing, do not underestimate the power of images and sound to capture your target audience. With the many outlets for online marketing today, it is important to remember the power of video in branding and involving your viewers in an ongoing conversation.