When it comes to choosing a Content Management System (CMS) for your new website there are a ton factors to consider. But, if you are a business that is interested in ranking in search (which you should be), Search Engine Optimization (SEO) should be high on the list of what to look for.
A recent survey from the 2015 Edelman Trust Barometer, and published in an article from Search Engine Land, states that search engines have now overtaken traditional media as the globally most trusted source of news. Way to go Google! This trust factor is most evident among Millennials with online search engines showing a 72% trust factor and traditional media with 64% trust. In his post, Greg Sterling hypothesizes that this jump in trust can be attributed to “the convenience and perceived comprehensiveness of news-search results – also the perceived objectivity.”
As far back as 2007, Google has maintained its stance that meta descriptions do not impact search engine rankings. Accordingly, people have either neglected the addition of meta descriptions to their web pages or handed the task off to someone low on the totem pole. The thinking here is that if it doesn’t help SEO, why waste the time?
As our web presence expands, so does the advertising space available to get your message out. Agencies are more and more using mobile advertising to catch consumers' attention on a variety of online platforms.
reviews have always been important for you and your business – nobody wants a bad review – but ratings and reviews are now factored into where your website might rank in search. But, they need to be procured in a manner that’s search engine friendly and SEO approved. Let’s take a look at how to accomplish this.
Google can utilize your online video as an SEO factoring component. Here's 5 tips to help your website rank better when being searched for by potential customers through the use of video.