Green Bay Machinery
Since the 1960’s, Green Bay Machinery (GBM) has been the leading supplier of process cheese equipment for the food service (SOS) and retail (IWS) markets worldwide. As a pioneer in SOS and IWS markets, their experience and knowledge allowed GBM to expand into other industries such as steel, bakery and pet food. GBM’s customer-focused service is at the forefront of their manufacturing process, therefore a user-friendly custom website was the most important aspect of their website redesign.
The GBM website design initially presented some unique challenges for Imagine That. Since GBM is an international corporation with markets in Europe, the Middle East and the Far East, we needed to market them specifically with that global presence in mind. It was necessary for the new website to represent the style and sophistication of the international market. GBM pioneered their industry and the old website didn’t reflect that, so we partnered with GBM designers to develop a state of the art website that reflects their superior reputation, brand and international reach. In addition, one of the more important aspects of the site was the sitemap. It was important for GBM to showcase their equipment front and center, so we designed a site that included multiple paths that ultimately direct users to the specific equipment pages.
The Imagine That marketing team crafted a customized SEO strategy to ensure Green Bay Machinery is competing at the top of search engine results for national and international keywords. Using strategic content develop, keyword research and competition targeting we are positioning them for optimal online exposure within their target demographics.